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Issues in Polling |
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| Essays and articles by senior Public Agenda staff members on challenges facing the survey world and how surveys can best be used. |
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| For Quality Public Opinion Research, Qualitative Research Comes First by Steve Farkas, Senior Vice President and Director of Research, Spring 2004 Discusses the importance of focus groups in developing a feel for how people are thinking about an issue. |
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| Who Needs Polling? by Ann Duffett, Senior Vice President and Associate Director of Research, Fall 2003 Discusses how public opinion polling is being undermined by unsound methodology and an uncritical media. |
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 Copyright © 2008 Public Agenda. No reproduction/distribution without permission
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